Consultation appointment


  • Why do I need to make an appointment to try on wedding gowns?
In order to guide you through the collection and give you the full attention of our experienced consultants, appointments are necessary. There must be a consultant and fitting room available for you.


  • How long is my appointment?
Bridal gown appointments are one hour on Saturdays. On weekday appointments could be 1.5 hours.


  • Is there a fitting fee and what is it about? 

For a full consultation, there will be a Standard fee of $50.00 (refundable to the purchase or alterations). There will be a trained consultant and an open fitting room available at the time of your booking. The consultant will be working with you all the time, helping to select (approx. 6 gowns), bringing similar designs to view, pinning and advising design changes, etc. She will answer all your questions and give you a written quotation of your favourites and other detail if you wish to retry. The retry of your one or two favourites is included in this fitting fee. This fee is also to cover wear and tear on the wedding gowns.

To secure your appointment: Please call us 48 hrs before your appointment for telephonic credit card payment to secure your booking.
Or we can take a credit card number (Visa/Mastercard) at the time your appointment is booked and no charge will be made until 48 hours prior to the time. However we require a minimum of 48 hours’ notice to cancel or change the appointment, or a $50 charge is debited to the card.

Our cancellation policy fees apply to all appointments including 1st, 2nd, 3rd etc.


  • What should I bring to my appointment?
Select 3/4 dresses from our website and bring the names with you. You can also bring 3/4 pictures of dresses from media, magazines, or that you’ve tried on elsewhere. Bring an open mind to try on the unexpected as well: don’t be surprised if you find “the dress” on your first visit to Jessica Bridal. You are also welcome to bring your own heels (any colour will do). Great underwear (in a light colour) of your choice makes fittings easier.


  • Who/how many should I bring to my appointment?

Please indicate in your appointment the size of your group. On Saturdays, our store cannot accommodate more than 3-4 guests per group. If your group has more than 4 guests, you should schedule a  weekday appointment or after 3.00 pm on Saturdays.

We love babies, but no babies on Saturdays, please. We strongly discourage toddlers, babies and strollers as this can be a major distraction. We restrict this to weekday appointments only. If possible, arrange for a sitter at home.


  • What size gowns are available for me to try on?
Most of our samples are the traditional sample size, which is 10 – 14. We also have a smaller selection of plus size gowns of 20+. It is possible to do re-sizing in the fitting room with extensions and pins to allow you to view the design. The consultant will take your measurements and establish which standard size you need (according to the supplier measurement chart). Depending on the design, dresses can be ordered in size. 2 – 32.


  • May I take pictures of the gowns while I try them on?
Unfortunately, we had bad experiences and do not allow photos. Once you have purchased a dress, you may take as many pictures as you’d like


  • When should I order my veil and/or headpiece?
Special-order designer veils and headpieces have a 3-4 months lead-time, so making a decision at the time you order your gown is helpful. You can order a standard veil from stock at a later fitting.


  • Can I complete my entire look in one appointment?
Absolutely! Not only do many brides find their dress on their first visit to Jessica Bridal, but they also find all their accessories (veils, headpieces, jewellery and bridal accessories) on this visit. Best to book the total look.


  • Do I need to make an appointment to look at accessories?
You may walk in at any time to try on accessories on weekdays. If there is an assistant available she will help you. You might need to wait a bit.  Appointments are required for all veils and headpieces any day of the week.


  • Which designers can I find at Jessica Bridal?
The labels from our designers to be found at Jessica Bridal in New Zealand:
Allure Bridals imported from USA
Madison James imported from England
Cizzy Bridal imported from Australia
White April imported from Australia
Zavana Bridal imported from Australia.
French Collection imported from Australia
Watters imported from USA
Jessica Coutures our most loved, proudly New Zealand label.





  • How far in advance do I need to buy my gown?
It’s best to allow 5-6 months before your wedding to order a gown. Please allow one month for alterations as well to get the wedding gown perfect for your silhouette.


  • What is a standard-order gown?
A standard order gown is made for you by a designer, based on the measurements we take from you. The designer uses their pattern/sizing that is closest to your measurements to determine the standard size. We then fit it to perfection for your body with our in-house tailor.


  • When should I expect to receive my standard-order gown?
Your gown typically arrives 8-10 weeks before your wedding date. The dress is delivered to us directly from the designer and we perform a thorough quality control check on each gown. Once we are satisfied the gown is perfect, we’ll call you to come and view your gown and also make appointments for the final fittings closer to the wedding date; the balance payment is due at the viewing of your gown.


  • What is a special-order gown?
A special-order gown is made specifically for you based on the measurements we take on you, the designer then uses their pattern that is closest to your measurements to create your gown. There is a cost to this service. The tailor of your choice does the final tweaking.


  • When should I expect to receive my special-order gown?
Your gown typically arrives 8-10 weeks before your wedding date. The dress is delivered to us directly from the designer and we perform a thorough quality control check on each gown. Once we are satisfied the gown is perfect, we’ll call you to schedule to view your dress, or arrange to ship. Final payment is due on this delivery.


  • How do I pay for my gown?

We accept American Express, MasterCard, and Visa, as well as Eftpos and cash. Credit Card payment per phone and online transfers are also welcome. There is a surcharge of 2% on credit card payments (2.5% on AmEx).


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If you are ordering a standard order or special-order gown, we require a 50% deposit at the time you order your gown. When the gown arrives at Jessica Bridal and passes our quality control check, we’ll contact you to let you know and to schedule a fitting. At that point, we require payment of the remaining 50% balance.

If you are buying a sample gown off the rack, we require 100% payment and you must take the dress home with you that day.  You are welcome to use a tailor of your choice.

If you’ve requested that we ship your gown to you, your balance must be paid for in full before it can be shipped.


  • Can I get a swatch of the colour of my gown?
Most of our gowns are from manufacturers that do not provide fabric swatches. We can match a sample from our fabric library if it is possible. We will be happy to give you a small sample from your actual dress when it arrives from the designer and we are doing alterations; as dye lots vary widely, this will give you the best colour to use for matching.


  • What are the price ranges for your gowns?

Our wedding package gowns start at $1,000.00. Our collection is more frequently in the $2,500.00 – $3,800.00 range or higher. Off-the-rack sample sale gowns can be much less, discounted up to 70% off. Look out for this special event on our website front pages. We also offer a limited collection of gowns under $2000.Our collection includes gowns form $1,500.00 to $10,000.00.



Online Purchasing


  • What does Online Special Price mean?
We sometimes offer discount price for online purchase only. The sale would only include a certain range of the products and require full payment. We would not take further alteration is required for the fitting.


  • If I receive my wedding gown / online order, and it needs alterations?
Contact info@jessicabridal.co.nz or we can assist you per telephone in Auckland +64 9 5229168 or 0800 537742




  • When shall I schedule my first fitting?
We’ll contact you when your dress is in and ready for you to schedule a fitting; generally, that will be about 4-6 weeks before your wedding day.


  • What should I bring to my first fitting?
You should bring to all the fittings the shoes and undergarments you’ll wear on your wedding day in order to have your gown properly fit through the bodice and hemline. Please shop for these before your first fitting appointment, if you haven’t already.


  • How many fittings will I need?
Usually, brides require 2-3 fittings to ensure a perfect look. After the final fitting, we will steam and hang your gown in a garment bag for you to take home or pack for shipping.
The exclusive Jessica Couture range will require at least 4 fittings, these include Calico, Lining, and then the actual dress fittings could be 2 final fittings.

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  • Will you ship my gown to my local address for me?
Not a problem. We can ship a dress within New Zealand and participating countries outside New Zealand. Shipping fees apply.




  • What is a trunk show?
A trunk show is a special in-store event, lasting one to three days, where you can view and buy from a designer’s latest collection months before they hit the stores. The designer and or their representatives are usually at the store during a trunk show. If you find the dress of your dreams at a trunk show, be prepared to make a decision that day, as the gown will not be in the store once the trunk show is over. Jessica Bridal hosts a trunk show by arrangement with the designer and will notify clients via media in advance.


  • HELP! I’m getting married less than 2 months – is it too late to get a gown from you?
No, it’s not too late, but every second count! Your options include buying one of our samples off the rack or working with a consultant to determine which designers can meet your time frame for a “special urgent order” gown, which could include an additional rush charge.


  • What is a rush order?
If your wedding date is sooner than the time we typically need to have a standard- or special-order gown made, we’ll need to consult with the designer and place a “rush” order, for an additional fee. In this instance, your gown may arrive 1-3 weeks before your wedding and details will be outlined in your contract.


  • What if I’m not happy with my consultant?
That’s not acceptable: we want your experience in our store to be as memorable as your wedding day. If you find that you are not bonding with your consultant, please ask to speak to the owner, Jessica or the store manager, Jeanette right away. We’ll make arrangements for you to work with someone else to make sure you have a memorable experience.