CEO + Creative Director

New Zealand wedding dress designer Jessica Wu has been at the forefront of bridal fashion since being established in 2006, providing beautifully designed and handcrafted wedding gowns for the elegant, classic and fashion forward bride. Her goal since the beginning has always been to create a one-of-a-kind, personal and authentic experience for brides when finding their perfect wedding dress. 

As of 2021 she designs and manufactures  three bridal lines — the eponomous Jessica Couture,  young and trendy Miss Chloe and luxe Atelier Wu —  Jessica Wu lives and breathes romance. 

What inspired her to get into bridal was her own wedding. In her own words: 

“I couldn’t find a gown that looked nice on me. Since then, I’ve fallen in love with designing and making bridal gowns. When I get to know the bride, build up trust with a bride and her family, and combine her inspiration with my own design advice, the finished wedding gown is always a work of art.”


Bridal Stylist

Emma is a passionate Bridal Stylist and store assistant at Jessica Bridal.

Her background is centered in the fitness industry, teaching cycle classes a few times a week and is passionate about being active and motivating people to reach their fitness goals.

She loves her role as it allows her to empower women to feel beautiful in their skin.

In her words:  “I have always been interested in weddings and bridal fashion, I can remember my sister and I drawing our “dream dresses” when we were kids, so my role here at Jessica Bridal is like a dream come true!”


Retail Marketing + Bridal Stylist

Marketing and PR professional with extensive experience in Luxury and Fashion with a great love of all things bridal! 

Milena was born in a little place called Belgrade, much better known as the birthplace of world’s number one tennis player and 17 Roman emperors. Owing to her nomadic roots, she travelled the world far and wide and decided to throw her anchor down for a little while and settle in New Zealand.

It was all gorgeous and green, while she enjoyed the smell of freshly cut grass, especially in the notes of her favourite award winning Sauvingon Blanc wines – it was time for her to set sail again. As soon as the ink on her University of Auckland diploma dried, she embarked on a journey to explore the exotic charms of the faraway land – India. 

She worked with top fashion designers and fell in love with the colour only India could paint for her.

Fast forward 10 years, she found new passion styling and working with brides to make their wedding dress dreams come true at Jessica bridal!


Head of Marketing + Lead Producer

A passionate marketer and producer. Her passion for creativity, design and marketing started back at university and has grown into a career she adores.

She joined the Jessica Bridal Couture family in August 2020 however, has felt as though she has been here for years!

Outgoing, entertaining and a fan of a more minimal style, Irena relates the most to our Miss Chloe brand with her favourite collection being La Luna.

In the future, Irena hopes to continue being a part of a strong team and doing what she does best, creating campaigns, producing photoshoots and meeting new people.



Designer + Head of Production

The Qatar born Yemeni Kinda Morshed joined the Jessica Bridal family in January 2021 as Designer & Head of Production. This passionate goal getter opened her first door towards success with a 4 year scholarship to the competitive fashion design program at Virginia Commonwealth University.

Her exquisite design skills and innovative imagination with cuts, silhouettes, and textiles led her to winning The Golden Needle Award for 3 consecutive years. Her 4th award for creating the best cultural dress for Kheit competition took her all the way to São Paulo, Brazil to exhibit her work.

She brings an international vision to our brand with her rich previous buying experience for Galeries Lafayette.

Leading the in-house production department and working closely with our Creative Director on bringing enchanting collections to life, Kinda loves fitting each bride to perfection in their dream dress every day.


Design and Production Assistant

Megan’s passion lies in the entire dressmaking process from design, patternmaking, through to sewing the final design together.

A typical day at work for Megan involves processing both domestic and international client orders; performing customisation and quality checks on new dresses; assisting the design & production team with patternmaking and the creation of toiles; and a bit of handwork here and there.

Being part of two different teams at JBC has provided her with the perfect balance between sitting in front of a computer and getting hands on in the workroom. She enjoys the challenge of juggling between the two, and the new learning opportunities she is presented with on a daily basis.

What she loves most at Jessica Bridal Couture is the small and tight-knit team. There is always a bit of a laugh at JBC! Outside of JBC she volunteers at a rest home, learns about new cultures through exploring different cuisines, and studies foreign languages


BDM | Head of Product and Business Relations

Grace has a Marketing and Finance background with expertise in small business management. With her she brings to Jessica Bridal years of experience in streamlining processes, setting up operations team, product marketing, and budget controlling for small companies.

In her words she’s here to “complete a girly dream in Fashion related industry”

She is passionate about her brides and their family members: that moment when they say yes to the dress! Stockists when they share positive feedback and real wedding images from the brides. And lastly but not the least,:  the team and how supportive everyone is to each other!



Hine has been a loyal member of the Jessica Bridal team since the very beginning! With decades of dressmaking experience she loves to bring designs to life and works closely with the production and retail team to ensure all brides are fitted perfectly for their important day.

She’s known for her great sense of humour and is a favourite amongst the Jessica Bridal team members and the lucky brides who meet her!


Baby Boss

The cutest member of the team, he comes to check in on the team daily. You can often find him working away with mum on the computer in the office crèche. 

Has the final say in Design and all that matters. Don’t tell mum! 🙂